About You
Are you a sponsorship operator who understands one thing above all else: revenue is driven by conversations?
Demand Inc. is hiring a Partnerships Client Success Manager to join our internal Partnerships Team. This team is responsible for booking qualified brand partnership meetings directly onto professional sports teams’ calendars.
We are a force multiplier for partnership departments.
We do not sell sponsorships ourselves.
We create the campaigns, manage the outreach, run experimentation, and book the meetings so our clients’ partnership teams can close more revenue.
Demand Inc. has:
- Booked 100,000+ meetings
- Generated $8B+ in pipeline
- Supported 60+ professional sports teams across the NFL, NBA, MLB, NHL, MLS, and NASCAR
This role exists to accelerate sponsorship conversations at scale using Demand’s proprietary whitespace data, sponsorship intelligence, and outbound infrastructure.
Role Overview
This role directly supports professional sports partnership departments.
Primary Objective:
Book as many qualified sponsorship meetings as possible for our clients to close.
You Will:
- Design outbound campaigns aligned to sponsorship revenue goals
- Manage outreach execution from strategy through deployment
- Optimize performance through structured A/B experimentation
- Leverage whitespace data to identify net-new brand buyers
- Ensure meetings land directly on our clients’ calendars
We are responsible for pipeline creation.
Our clients are responsible for closing.
This role is measured by:
- Conversations created
- Revenue influence
- Pipeline generated
What You Must Understand
You must understand how sponsorship revenue cycles and buying windows work:
- Annual budget planning cycles
- Fiscal year resets
- Category exclusivity strategy
- Naming rights timing
- Jersey patch and helmet cycles
- Premium hospitality packaging
- Integrated marketing alignment
- Event-based selling moments
- Playoff and championship momentum
- Renewal and upsell timing
You should know:
- What sponsorship angles resonate by category
- How to position B2B vs B2C value
- When audience data outperforms asset lists
- How to tailor CTAs to CMOs, VPs of Marketing, and Brand Directors
- When urgency messaging outperforms strategic alignment messaging
- When to pivot and when to double down
This role requires both strategic sponsorship knowledge and analytical rigor.
Key Responsibilities
1. Meeting Acceleration and Pipeline Creation
- Align outbound programs to partnership revenue targets
- Identify and activate whitespace brands not currently sponsoring
- Book qualified sponsorship meetings directly onto partnership leaders’ calendars
- Focus on volume, quality, and conversion to pipeline
2. Campaign Creation and Ownership
Create campaign concepts tied to:
- Season launches
- New asset announcements
- Naming rights opportunities
- Jersey or patch activations
- Hospitality and premium packaging
- Emerging tech integrations
- Community and NIL initiatives
You will:
- Build campaign strategy from brief to execution
- Determine messaging hooks and category-specific positioning
- Craft persona-driven calls to action
- Structure sequencing logic and follow-up timing
- Manage full outreach execution
3. A/B Experimentation and Optimization
Run structured testing across:
- Subject lines
- Value propositions
- Asset positioning
- Case study framing
- CTAs
- Audience segments
You will:
- Analyze performance weekly
- Identify conversion bottlenecks
- Optimize for booked sponsorship meetings, not vanity metrics
- Continuously refine campaign architecture
4. Data Strategy and Technology Utilization
- Leverage Demand’s proprietary whitespace sponsorship data
- Identify brands investing in sports but not your client
- Surface buyside decision-makers
- Use reporting insights to inform targeting pivots
- Maximize deliverability using Demand’s outbound infrastructure
5. Client Strategy and Communication
- Lead weekly syncs with VPs and Directors of Partnerships
- Present performance insights in a revenue-first format
- Recommend proactive sponsorship angles based on timing
- Identify expansion opportunities across categories
6. Internal Collaboration
- Partner with BDRs and strategy leads to execute campaigns
- Provide sponsorship expertise across pods
- Help refine Demand’s outbound sponsorship playbooks
Qualifications
- 4+ years in sponsorship or partnerships at a professional sports team, agency, or brand
- Direct experience in partnership sales, activation, or revenue strategy
- Experience launching or contributing to sponsorship campaigns
- Strong understanding of outbound prospecting and CRM workflows
- Experience analyzing performance metrics and optimizing outreach
- Comfort with experimentation and data-driven decision-making
- Deep understanding of sponsorship seasonality and revenue timing
- Strong communication skills and comfort leading client calls
What Makes This Role Unique
- You are the engine behind sponsorship pipeline creation
- You directly impact how much partnership revenue teams have the opportunity to close
- You leverage proprietary whitespace data that identifies brands others miss
- You operate as a force multiplier across multiple professional organizations
- You focus on conversations, experimentation, and revenue acceleration at scale
Who Thrives Here
- Former partnership sellers who love the strategy behind revenue
- Operators who enjoy testing and improving campaign performance
- Data-driven thinkers who obsess over booked meetings
- Professionals who want to scale their impact beyond a single franchise
- People who understand that the buyside unlocks sponsorship growth
Join Us
Join Demand’s internal Sponsorship Team and help professional sports organizations unlock more partnership revenue by generating more qualified conversations.
If you understand that meetings drive sponsorship revenue, and you know how to create them, we would love to connect.
