About You
Are you a ticketing operator who understands one thing above all else — revenue is driven by conversations?
Demand Inc. is hiring a Ticketing Client Success Manager to join our internal Ticketing Team — the group responsible for booking qualified ticketing meetings directly onto professional sports teams’ calendars.
We are a force multiplier for ticketing departments. We do not sell the tickets ourselves.
We create the campaigns, manage the outreach, run the experimentation, and book the meetings — so our clients’ ticketing teams can close more revenue.
This role exists to accelerate ticketing conversations at scale using Demand’s home-grown ticketing technology, whitespace data engine, and outbound infrastructure.
Demand Inc. has booked over 100,000 meetings and generated more than $8B in pipeline for our clients, including 60+ professional sports teams across the NFL, NBA, MLB, NHL, and NASCAR.
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Role Overview
This role is part of Demand’s internal Ticketing Team and directly supports professional sports ticketing departments.
Your primary objective:
Book as many qualified meetings as possible for our clients’ ticketing teams to close.
You will:
- Design outbound campaigns aligned to ticketing revenue goals
- Manage outreach execution from start to finish
- Optimize performance through A/B experimentation
- Leverage data to continuously improve meeting volume and quality
- Ensure meetings land directly on our clients’ calendars
We are responsible for pipeline creation.
Our clients are responsible for closing.
This role is measured by conversations created and revenue influence.
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What You Must Understand
You must understand how ticketing calendars and urgency cycles work:
- Preseason momentum campaigns
- Schedule release pushes
- Theme nights and promotional activations
- Corporate hospitality prospecting
- Premium and suite outreach
- Group sales acceleration
- Mid-season inventory pressure
- Playoff push urgency
- Renewal timing windows
You should know:
- What campaign angles work
- When urgency messaging outperforms experience messaging
- How to adjust CTAs based on persona
- How to test subject lines vs value propositions
- When to pivot and when to double down
This role requires both creativity and analytical rigor.
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Key Responsibilities
Meeting Acceleration & Pipeline Creation
- Align outbound programs to full season, partial plan, mini-plan, premium, and group revenue goals
- Ensure campaigns generate qualified ticketing meetings
- Book meetings directly onto professional sports ticketing teams’ calendars
- Focus on volume, quality, and conversion to pipeline
Campaign Creation & Ownership
- Create campaign concepts tied to:
- Event nights
- Theme games
- Opening Day
- Preseason build
- In-season momentum
- Playoff qualification
- Corporate entertaining windows
- Build campaign strategy from brief to execution
- Determine messaging hooks and buyer-specific angles
- Craft persona-driven calls to action
- Structure sequencing logic and follow-up timing
- Manage full outreach send execution
A/B Experimentation & Optimization
- Run consistent A/B tests across:
- Subject lines
- Messaging angles
- CTAs
- Timing
- Audience segments
- Analyze performance data weekly
- Identify conversion bottlenecks
- Optimize for booked meetings, not vanity metrics
- Continuously refine campaign architecture based on results
Data Strategy & Technology Utilization
- Use reporting insights to inform targeting and messaging pivots
- Maximize deliverability using Demand’s proprietary infrastructure
Client Strategy & Communication
- Lead weekly syncs with Directors and VPs of Ticket Sales
- Present performance insights in a revenue-first format
- Recommend proactive campaign ideas based on season timing
- Identify expansion opportunities across premium and hospitality
Internal Collaboration
- Partner with BDRs and strategy leads to execute campaigns
- Provide ticketing expertise across pods
- Help refine Demand’s outbound ticketing playbooks
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Qualifications
- 3+ years working in ticketing at a professional sports team
- Direct experience in ticket sales, premium sales, group sales, or ticket revenue strategy
- Experience contributing to or launching ticketing campaigns
- Strong understanding of outbound prospecting and CRM workflows
- Experience analyzing performance metrics and optimizing outreach
- Comfort with experimentation and data-driven decision-making
- Strong understanding of seasonality and revenue timing in sports
- Excellent communication skills and comfort leading client calls
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What Makes This Role Unique
- You are the engine behind ticketing pipeline creation.
- You directly impact how much revenue teams have the opportunity to close.
- You leverage home-grown ticketing technology built specifically for sports.
- You operate as a force multiplier across multiple professional organizations.
- You focus on conversations, experimentation, and optimization at scale.
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Who Thrives Here
- Former ticketing reps who love the strategy behind revenue
- Operators who enjoy testing and improving campaign performance
- Data-driven thinkers who obsess over booked meetings
- Professionals who want to scale their impact beyond a single franchise
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Join Demand’s internal Ticketing Team and help professional sports organizations unlock more ticketing revenue by generating more qualified conversations.
If you understand that meetings drive revenue — and you know how to create them — we’d love to connect.
